I design and optimize systems that improve onboarding, retention, and longterm user motivation.
I started building websites as a teenager, before I knew "design" was a thing one could do for a living. That instinct, wanting to make something and see it work never really went away.
Today I design player facing systems at Nordeus , onboarding, retention, live engagement by being at the intersection of behavioural systems, interaction design, and research.
It started in 2009. A classmate mentioned he was building a website and suddenly it felt like something I could do too. I spent weeks on no-code builders like webs.com, webspot.com, whatever I could find before discovering Blogspot to built a car blog called "onthewheels.in" in my regional language. I remember staring at the screen the first time something I made was live on the internet. That feeling hasn't gone away.
From there it was Bootstrap, then Jekyll, then a long stretch of learning how to learn, reading documentation instead of watching tutorials, picking up Sass and templating languages by building things that probably should've stayed private. Im writing about this whole journey in From Portfolio to Garden — tracing how a teenager's car blog eventually became this site, built from scratch in Astro.
I'm from India, grew up between languages and cultures, and that background shows up in how I think about design. Im always aware that what feels obvious to one person can be completely invisible to another.
Some of the work I've shipped.
Writing is an essential part of my process and learning. Here are some of my latest essays and you can find more in the garden.
