Designer, Learner and Builder
At the intersection of UX, systems thinking, and interactive development. I blend research, prototyping, and data-informed decisions to craft purposeful, user-centered experiences.
Currently building something cool with Nordeus, Previously with Zynga and Glu.
Career Timeline
Senior UX Designer at Zynga
2023–2024
Redesigned navigation and FTUE to boost new user retention, while presenting design proposals to stakeholders and cross-functional teams. Mentored interns and associate UX designers, supporting their growth. Defined A/B tests with clear KPIs to validate hypotheses and drive measurable impact. Enhanced the end-to-end user journey by uncovering and resolving UX issues through research.
UX Designer at Zynga
2021–2023
Contributed to Farmville 3’s UX transition from an external studio to Zynga India alongside a senior UX designer. Revamped ad-watching experiences to improve player engagement and retention. Drove design decisions through qualitative and quantitative research. Streamlined workflows by building design systems in Figma and Unity, and developed in-game survey systems to capture player feedback at scale.
Associate UX Designer at Zynga
2019–2021
Designed features through competitive analysis, UX research, and iterative design stages. Collaborated with PMs and game designers to align features with business goals, market feedback, and user testing. Built Unity prefabs and translated Figma designs and animations into prefabs and .anim files. Supported revenue KPIs and feature roadmaps as Associate PM in Q1 2021 under supervision
Associate UX Designer at Glu Mobile
2018–2019
Conducted funnel analysis on user onboarding, reducing churn and improving retention. Designed and delivered multiple features within Agile methodology through usability testing, user research, wireframes, prototypes, user flows, and use cases. Defined VFX and SFX specifications to enhance feature quality and player experience.
Case Studies
While I can’t share what I did at my previous companies, I can give a glimpse on my process and the project I worked on.
