Designer, Learner and Builder
“At the intersection of UX, systems thinking, interactive development, and data analysis, I combine research, prototyping, and data-driven insights to craft purposeful, player-centered experiences.
Currently building something exciting at Nordeus, and previously shaping player experiences at Zynga and Glu Mobile.”
Career Timeline
Senior UX Designer at Nordeus
2024–Present
- Building something cool with other Nordeans
- Collaborating with cross-functional teams and UX researchers to ensure accessibility, usability, and data-informed solutions at every stage of development.
- Maintaining cross-team design documentation to ensure seemless collaborations.
Senior UX Designer at Zynga
2023–2024
- Redesigned navigation and FTUE to improve new-user retention.
- Presented design strategies to stakeholders and collaborated across disciplines.
- Mentored interns and associates, fostering growth in UX craft and process.
- Defined and validated A/B tests with measurable KPIs.
- Enhanced the end-to-end player journey by uncovering and resolving friction points.
UX Designer at Zynga
2021–2023
- Contributed to Farmville 3’s UX transition from an external studio to Zynga.
- Revamped ad-watching flows to boost engagement and retention.
- Built Figma + Unity design systems to streamline workflows.
- Developed in-game survey systems to capture player insights at scale.
- Designed and implemented Unity prefabs for Farmville 3 and Empires & Allies.
- Shipped and scaled features on global titles (Farmville 3, Empires & Allies, Deer Hunter)
- leading design initiatives across onboarding, engagement, monetization, and live-ops while bridging UX with development through design systems, survey tools, and prefabs.
Associate UX Designer at Zynga
2019–2021
- Designed features using competitive analysis, UX research, and iteration.
- Partnered with PMs and game designers to align UX with business goals.
- Built Unity prefabs and integrated Figma animations into Unity.
- Built a scalable feature resulting in improved engagement and retention of elder players
- Acted as Associate PM (Q1 2021), supporting revenue KPIs and roadmaps.
- Collaborates with community managers to make informed decisions about player painpoints and aspirations
Associate UX Designer at Glu Mobile
2018–2019
- Contributed to multiple live-ops games to optimize KPIs
- Conducted funnel analysis on onboarding, reducing churn and boosting retention.
- Designed and delivered features with wireframes, prototypes, and usability tests.
- Defined VFX/SFX specifications to improve feature polish and player delight.
- Facilitated multiple play tests using playtest cloud to analyze user inputes and formulated actionable reports
- Conducted both quantitative and qualitative surveys using data dashboards and survey monkey to make data informed decisions
Case Studies
While I can’t share what I did at my previous companies, I can give a glimpse on my process and the project I worked on.
