Senior UX Designer at Nordeus.

Designs and optimize systems that improve onboarding, retention, and longterm user motivation

Selected works

July 2021 - Jan 2024

Farmville 3

Senior UX Designer

Joined during softlaunch and built experiences through launch and live operations, shaping player facing systems across progression, engagement and guidance.

Farmville 3

July 2019 - Jan 2021

Empires & Allies

Senior UX Designer

Owned live engagement architecture in a competitive mobile strategy game — seasonal systems, veteran-facing features, and the rhythm that kept it feeling fresh.

Empires & Allies

Mar 2018 - July 2019

Deer Hunter 2018

Associate UX Designer

First UX designer in the studio, building design rationale into a live mobile shooter's pipeline across onboarding, competitive events and veteran engagement.

Deer Hunter 2018

From the Garden

Writing is an essential part of my process and learning. Here are some of my latest essays and you can find more in the garden.

Visit garden
The Invisible Hand: How Games Teach Without Telling Essays

The Invisible Hand: How Games Teach Without Telling

Building aids in games which teaches without telling March 27, 2026 tree How Call of Duty is maintaining a loyal user base? Essays

How Call of Duty is maintaining a loyal user base?

Deconstructing one of the games Ive been playing for past 5 years February 2, 2025 tree Unintended Consequences of Design Essays

Unintended Consequences of Design

We can design something in the way we think but users could think different too. August 31, 2024 tree