Senior UX Designer at Nordeus.

Designs and optimize systems that improve onboarding, retention, and longterm user motivation

Selected works

July 2021 - Jan 2024

Farmville 3

Senior UX Designer

Joined during softlaunch and build experiences through full launch and into live operations, shaping player facing systems across progression, engagement, and contextual guidance.

Farmville 3

July 2019 - Jan 2021

Empires & Allies

Senior UX Designer

Owned live engagement architecture in a competitive mobile strategy game — designing seasonal systems, veteran-facing features, and the operational rhythm that kept the game feeling fresh.

Empires & Allies

Mar 2018 - July 2019

Deer Hunter 2018

Associate UX Designer

First UX designer in the studio, built design rationale into a live mobile shooter's pipeline while working across onboarding, competitive events, and veteran engagement systems.

Deer Hunter 2018

From the Garden

Writing is an essential part of my process and learning. Here are some of my latest essays and you can find more in the garden.

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The Invisible Hand: How Games Teach Without Telling
Essays

The Invisible Hand: How Games Teach Without Telling

Building aids in games which teaches without telling

March 27, 2026·
tree maturity tree
How Call of Duty is maintaining a loyal user base?
Essays

How Call of Duty is maintaining a loyal user base?

Deconstructing one of the games Ive been playing for past 5 years

February 2, 2025·
tree maturity tree
Unintended Consequences of Design
Essays

Unintended Consequences of Design

We can design something in the way we think but users could think different too.

August 31, 2024·
tree maturity tree

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