Works
Each of these spans a different stage of a product's life, from finding its footing in soft launch to keeping it fresh years in.
July 2021 - Jan 2024 · 4 min read
FarmVille 3
Experience Designer, Senior Experience Designer
Shaped onboarding and live ops features while mentoring a junior designer and an intern.
Joined during soft launch and built experiences through launch and live operations, shaping player facing systems across progression, engagement and guidance.
July 2019 - July 2021 · 3 min read
Empires & Allies
Associate Experience Designer, Experience Designer
Improved new user retention through the onboarding funnel, and sped up the production loop by optimising the UX pipeline.
As the sole UX designer on a competitive mobile strategy game, owned its live engagement: seasonal systems, veteran features and the rhythm that kept it fresh.
Mar 2018 - July 2019 · 2 min read
Deer Hunter 2018
Associate Experience Designer
Reworked the onboarding funnel, which improved new user retention.
Sole UX designer in the studio, building design rationale into a live mobile shooter's pipeline across onboarding, competitive events and veteran engagement.
