Curious, Multidiciplinary Designer
At the intersection of UX, systems thinking, and interactive development. I blend research, prototyping, and data-informed decisions to craft purposeful, user-centered experiences.
Currently building something cool with Nordeus, Previously with Zynga and Glu.
@ruwaizrazak
Ruwaiz Razak
Senior UX Designer
Career So Far
Senior UX Designer at Nordeus
2024–Present
Building something cool with other Nordeans
Senior UX Designer at Zynga
2023–2024
- Improved New User Retention Rate significantly by optimizing onboarding.
- Presented design proposals effectively to stakeholders and cross-functional teams.
- Mentored intern and Associate UX designers nurturing growth.
- Designed and validated hypotheses through A/B testing using KPIs
UX Designer at Zynga
2021-2023
- Led Farmville 3 UX transition to Zynga India alongside another Senior UX.
- Built multiple features for Farmville 3’s global launch to ensure user engagement.
- Revamped Ad-watching experiences for players.
- Streamlined design process by building design systems in Figma and Unity.
- Actively built prefabs and assisted other ux designers in implementation and debugging
Associate UX Designer at Zynga
2019-2021
- Designed features by conducting Competitive Analysis, UX Research and diverse design stages for Empires and Allies
- Collaborated with PMs and Game Designers, to synchronize feature alignment with business needs.
- Built Unity prefabs and translated figma designs and animations to prefabs and .anim files.
- Directed Revenue KPIs and feature roadmaps as APM in 2021 Q1, under supervision.
Associate UX Designer at Glu Mobile
2018-2019
- Reduced churn and improved retention by conducting funnel analysis on user onboarding.
- Designed and shipped multiple features using Agile, informed by user research and usability testing.
- Created wireframes, prototypes, user flows, use cases, and defined VFX/SFX for features.
Case study
While I can’t share what I did at my previous companies, I can give a glimpse on my process and the project I worked on.
